Why all businesses must embrace environmental and social sustainability

Business development strategies are all about choices that lead to benefits.  

In general, there is no hard and fast rule on those choices.

The same can be said about environmental and social sustainability. 

The best solution will vary from company to company and institution to institution but, the care established in making the choice will be based on achieving visible evidence-based results.

 Here are some of the guidelines typically used in management choice-making and whether or not they are effective enough to demonstrate evidence of environmental and social sustainability:

1. Maintain a priority of sustainability in strategy: 

A corporate balanced approach towards sustainability objectives should be well established. We don’t want only waste-efficiency nor do we want the loss of innovation. The transition to fully pandemic-free(™)  survival goals of our company De 7 Provinciën(™)  within sustainability terms does just that.  By comparison, some company’s such as  Unilever’s “Sustainable Living” plan only an ambition to decouple growth, output, and lessen the carbon footprint and mainly by reducing waste, managing efficiency of resources  These do not represent sustainability type innovation, or protection of ecological balance by industries who might be extremely waste-efficient already but toxic to the environment. And so prioritization of sustainability is a comprehensive self-standing solution that produces visible results that mere waste-management and internal industrial efficiency does not.

1. Pandemic-free(™) Compliance should be a priority in investment and insuring a business: The First and foremost priority of a company should be to comply with the pandemic-free(™) standards in its competitive field.  Businesses that simply find a location or infrastructure or operational strategies that are in locations which are anti-sustainable industrial neighbourhoods will be grossly unable to achieve outcomes that are pandemic-free (™).     

2. Proactiveness is the key: Many companies like Nike, Coca-Cola, Telenor, IKEA, Siemens, and Nestlé have come forward to support environmental sustainability. But Nike was boycotted because of public anger for following abusive labor practices in areas like Indonesia in the 90s. This violated social sustainability of the region.  The company changed its policies and turned out to be a winner in 2005 but, it has not done so with any of its material resource standards as part of the fashion industry.  This needs to change including as it, and all others, are guided towards a circular economy. Circular economies represent a reward in that they protect and prevent abandonment of goods that can trigger conditions for pandemics aggressively.   

3. Quantify the return on sustainability. All companies find it hard to quantify the return on their investments in sustainability. According to our certification compliance for business and institutional organizations, the process is made simpler by comparing the most pandemic-free(™) choices for all key operations, events and development conditions. These include location of infrastructure relative to the surrounding environment, waste and water processes, foods and the kinds of materials that prevent virus accumulation in sources that are unsuitable for the green deal standard in trade.   In turn, a pandemic-free compliance certification with De 7Provinciën protects business competitive advantage.  Companies will see the link between sustainability standards in their business case that can be used in brokering business financial worth based on promotion of their pandemic-free(™) compliance.  

4. Transparency is important. Transparency is one of the pre-conditions for government and investment integrity. It is as simple as that you can’t judge any business without transparency. Transparency in the business executive decisions ensures trust in how it respects the rights of its workers, its staff, its clients and its neighbours and future generations to enjoy a healthy environment.  Transparency in our monitoring data as part of the pandemic-free certification is the only way companies can demonstrate and communicate their actions and choices are sincere to the priorities of good sustainable business. 

5. Involve the Board: According to the latest survey by MIT/BCG, 86% of respondents should play a key role in sustainability. But, only 42% reported that their company is engaged in it. Boards often hesitate to engage key stakeholders like NGOs, governments, and international Organizations.

6. Consider microbial ecosystems as the cutting-edge value of executive vision: Collaboration is very important for following sustainability practices efficiently. The MIT/BCG data shows that 67% of executives believe that sustainability is an area where collaboration should be mandatory. 

7. Incorporate the organization broadly: Using the example of Salesforce.com, a program of “1/1/1” in philanthropy program contributes is equivalent to motivating high personal engagement per employee in the corporate pandemic-free(™) success, and its representation of environmental sustainability at heart.   This inspires respect from the local community and related earth and health committees at the ground root level. 

Concluding words: Sustainability is a major priority in the environment and social lifestyle of today. But, pandemic-free(™) environments and lifestyles prove far more the perfectly tangible and efficient metric of both for business organizations globally.